Project: DMA Awards — Call for Enteries Campaign (Agency Pitch)
My Role: Copywriter, G2, San Francisco
The Objective: The Producers of the Direct Marketing Association (DMA) tasked G2 Direct & Digital, a subsidiary Grey Advertising, to develop a creative look and feel for its awards ceremony program. In addition to raising awareness of the upcoming event, the DMA producers wanted this digital and print campaign to drive submission numbers.
The Result: This concept bested over twenty submissions from G2 offices around the country with its Tim Burton-inspired Creative Heads campaign—a tribute to the brave men and women that make direct marketing flow on a day-to-day basis.