Project: Direct Response Banner & Print Ads, Global Credit Services

Client: Barbara Seitz Creative Direction, Digital Advertising & Integrated Marketing Services

Role: Copywriter

Objective: Global Credit Services, a leading provider of business-to-business credit information and risk management solutions, was looking to raise brand awareness within the Energy Credit Risk Management community — specifically, their goal was to drive this audience to a free trial of their web-based risk assessment tools. These ads are now being featured throughout the International Energy Credit Association’s (IECA) marketing channels.